Frank Schaeffer In Conversation with Andi Simon, PhD, exploring her work as a Corporate Anthropologist and Author of the books, On the Brink: A fresh lens to take your business to new heights, and Rethink: Smashing the Myths of Women in Business.
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Andrea J. Simon, Ph.D. (“Andi”) is an international leader in the growing field of corporate anthropology, an Axiom bronze Best Business Book of 2017 winning author of On the Brink: A fresh lens to take your business to new heights, and the founder and CEO of Simon Associates Management Consultants (SAMC). SAMC was recognized in 2020 and 2021 as the best New York Corporate Anthropology Agency.
Andi’s new book is entitled Rethink: Smashing the Myths of Women in Business. Released in January of 2021, Rethink shows how women today are challenging the expected norms of business and crashing through with extraordinary creative business, legal and professional solutions.
From this research, she developed coaching and an online course for women to discover their best selves. Called Rethink Your Journey with Andi Simon, the program was built with women for women.
Using the approach of anthropology, Andi enables organizations to see their cultures with observant eyes, achieve “aha!” moments, and discover new and profitable opportunities. What is equally important is how her approach enables individuals in those organizations to embrace change, personally and professionally.
Her talks on Change Matters and Blue Ocean Strategy have been featured in over 500 engagements. She is widely covered in Inc.com, Business Week, Good Morning America, and Modern Healthcare and has been a blogger for Forbes and Fierce Healthcare.
With more than 1 million annual listeners, her podcast, On the Brink with Andi Simon, is ranked among the top 200 business podcasts for entrepreneurship and rated among the top 20 futurist podcasts.
Prior to creating Simon Associates almost two decades ago, Andi was an executive in financial services and healthcare institutions that needed to change. She was Senior Vice President of Poughkeepsie Savings Bank during the early stages of de-regulation and Executive Vice President of First National Bank of Highland, a division of M&T Bank. As a healthcare innovator, Andi set up the branding and marketing for Montefiore Medical Center and Vice President at St. Joe’s Regional Medical Center for multiple areas of the medical center.
Andi was also a professor of Anthropology and American Studies at Ramapo College in New Jersey and a visiting professor at Washington University in St. Louis teaching entrepreneurship.
Her clients come from across the globe and span industries as she helps them come “off the brink,” and learn how to soar again.
